LAUFFER GROUP modernizes its own trading network

Published on 27.11.2017

Lauffer Group has expanded its retail outlet, which operates under Zefir brand in Kiev at the retail and entertainment centre New Way (1, Architect Verbitsky Str.). From now on, Kievers and visitors to the capital can buy milk cocktails, fresh juices, smoothies and ice cream at the doubled retail outlet. The outlet also has a lounge zone for the visitors to be able to sit for a while at a table with a cup of full-flavoured coffee and a delicious cake or a croissant from Lauffer Group.

“The development of our own trading network, renewal of its range and creation of the best conditions for our consumers has always been an important part of the work of our group, comments Vitalii Balykhin, the chief executive of Lauffer Group. – We sell what we produce, so we are responsible for the quality and the natural composition of the products in our outlets.”

Now in Odessa, Kharkov and Donetsk oblasts there are already 416 outlets selling Lauffer Group’s products. Since mid2017, the Group has entered the capital city market – it opens the sales outlets under Zefir trademark in Kiev.

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